Diving for Dollars Photo

(1994)

This photo shows a game called diving for dollars. Contestants wore taped up goggles and mittens on their hands and had to scoop up as much money as they could. They would randomly pick 3 contestants and they would play one at a time. The person who scooped up the most money got to keep all the winning. The money on the ground was real money and a thing called “Donovan's Dollars” which was their own currency that could only be used there.

This was just one of the activities they would do at Donovan's. The game gave Donovan's an amusing and exciting environment. It was something that a lot of the customers would remember, thus leading to those customers coming back and creating loyal customers who would come back for the enjoyable experiences that would only happen there. This game that only Donovan's had led to customers telling other customers about the game, which led to more business. In the book Contagious by Jonah Berger, he explains that “A word-of-mouth conversation by a new customer leads to an almost $200 increase in restaurant sales.” This said it was a smart business decision to have an experience that would only happen at Donovan's.

Another reason that customers would come back is “Donovan's Dollars.” Donovan's Dollars was a currency that only Donovan's used. This being said, it led to customers coming back to the bar, creating a relationship with their customers. Overall though this game led to a lot more customers and that's one of many reasons why Donnovan's has its fun and exciting reputation as a bar.